TouRRoir16 – Food Tourism Culture
Exploring consumers search for authenticity
touRRoir16 – www.tourroir.com (Croke Park Meetings & Events, Dublin Tuesday November 1st) is the first dedicated global forum drawing the Food, Tourism & Culture sectors together to foster shared values and to explore the exploding search for authenticity, for the long term benefit of all stakeholders, including consumers themselves.
“The global rise of the craft movement, responsible investing, crowd sourcing and consumer rating is leading to a golden age for authentic small producers and service providers in many sectors, especially Food and Tourism. Culture, too, is seen as “good for the soul” but also as a significant economic entity in its own right. Exploring the interplay between food, tourism and culture around authenticity is what’s at the heart of touRRoir16”, said Margaret Jeffares, touRRoir Director and Founder of Good Food Ireland.
Ireland’s Food Brand
She added “This authenticity quest is being facilitated by ever accelerating technological breakthroughs and a seismic shift in power from producer to consumer as well as evident significant shifts in consumer attitudes to sustainability, transparency & sourcing”.
“Localised culture, rooted in a true sense of people and place, history and ritual, is actively pursued and often expected by growing numbers of experience-hungry consumers. touRRoir brings discussion, dialogue and debate around authenticity and its inextricable link to food, tourism and culture, under one roof with the objective of equipping all players with the necessary tools to harvest the bountiful fruits available”, said Patrick Delaney, Managing Partner at SoolNua.
“At touRRoir16 you’ll encounter practitioners and experts from all three sectors deliberating and debating winning strategies and tactics. You’ll hear a unique exchange of experiences, expertise & learnings” said Noel Toolan, Moderator at touRRoir16.
Line up of speakers.
Participants include Jean-Michel Petit the Founder of food sharing platform, VizEat; Guy Bigwood, Sustainability Director, MCI Global; John McGrillen, Chief Executive, TourismNI; Hillary Smith of Condé Nast New York; John Concannon, Director, Ireland 2016; Patrick Whyte, UK Editor Skift; acclaimed Chef María José San Roman from Alicante and Galway’s renowned chef JP McMahon, Aniar.
touRRoir16 will also explore the challenges for all stakeholders to communicate their story and present their product or service, appropriately and efficiently in a rapidly changing media market place where all players are exposed more directly with end consumers.
Attendees – both in the room and outside via social media – will also hear about what’s driving this consumer authenticity movement, examples of cross sector best practices – and maybe some worst practices – as well as about the disruptive technology developments facilitating and even driving major change.
Over 50 Irish food producers and chefs will take part in a Good Food Ireland Showcase throughout the day.
Organised by Good Food Ireland to mark ten years of growing Ireland’s food tourism scene and in collaboration with conference and event experts, SoolNua, touRRoir16 will also see the launch of the touRRoir Hall of Fame a new International Food Tourism and Culture Award, the first of its kind in the world to honour individuals, teams or destinations for their development of food, tourism and culture for the long term benefit of all stakeholders and consumers. Two honourees will be inducted.
touRRoir will culminate with a 10th Anniversary Collaborati
These awards will honour the proud individuals of a new food tourism movement who ten years ago shared one vision and welcomed the opportunity to stand together, fully believing, to put Ireland on the world stage and who in their own businesses over these years have made their mark in shaping Ireland’s food scene. From small beginnings a connected family has grown, that conscientiously sources the best quality local and seasonal ingredients, so that every meal has its own story of Ireland to tell.
Tickets are available via the website http://www.tourroir.
The full forum programme and line up of speakers can be viewed here: http://www.tourroir.com/
touRRoir is supported by TourismNI, Bord Bia, Tourism Ireland, Croke Park Meetings & Events, Udaras na Gaeltachta, Condé Naste, EPIC Ireland, VizEat, Shannon Heritage, Skift Travel IQ, House of Waterford Crystal, Trippus Event Solutions